• Panerai to Create Luna Rossa Watches

    7 monthes ago - By WWD

    MILAN - Luna Rossa has a new official sponsor - luxury watchmaker Panerai, which will also create a new watch collection dedicated to the Luna Rossa Challenge.
    Prada's Italian sailing team was the first to challenge the defender New Zealand to compete in the 36th America's Cup in New Zealand. Prada is the title sponsor of Luna Rossa, together with Pirelli.
    Panerai will create a series of watches directly inspired by the technologies and materials used in the America's Cup - the oldest sports competition in the world but extremely advanced in terms of research and innovation.
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