• The Sports Bra Turns 40! An Interview with the Woman Responsible for Designing It

    18 days ago - By People

    Nowadays, sports bras are a de facto part of every woman's gym bag, a mandatory uniform of anyone looking to shed a few extra pounds or just get those endorphins flowing on the treadmill. But not all that long ago, while of course there were still women who were into athletics, there was no such thing as a sports bra. In fact, it took until 1977 for the first one to hit the mass market, dubbed the “Jockbra” invented by Lisa Lindahl and theater costume designer Polly Smith with the help of Smith's assistant, Hinda Schreiber. While the original Jockbra was actually made out of two jockstraps...
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