• CBS Unveils Sales Group Devoted to New Ad Formats, Innovations

    5 monthes ago - By Variety

    CBS unveiled a new ad-sales unit, CBS Eye Max,” that will be devoted to striking branded-entertainment partnerships and other types of advertising innovations with sponsors. It will be led by Linda René, executive vice president of primetime sales and innovation, who will continue to oversee primetime sales for CBS. “We are constantly pushing to elevate...
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