• Ellesse and Smiley Taps Wavey Garms For Rave-Inspired Collection

    16 days ago - By Hypebeast

    Ellesse continues its partnership with Smiley to unveil its second collaborative collection channeling both brands' heritage within the rave scene. Built on the nostalgic references of the subculture, they have tapped into London-based brand Wavey Garms to curate the latest “Reset the Rave” campaign. Celebrating the locations, motifs and aesthetic of the rave scene - the campaign offers a sense of hope after a turbulent year. Motorway underpasses and wall-sized sound systems channel the outdoor raves of the ‘90s with emerging DJs, Scar Duggy , Tanya Sanadze , Bluetoof and Bailey Ibbs...
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