• K-Swiss Drops First-Ever eSports Performance Sneaker

    1 month ago - By Hypebeast

    As eSports becomes a further legitimized sport, complete with big name sportswear partnerships , athletes begin to seek out specific garments suitable for their needs, including Champion-made team jerseys. Now, K-Swiss has dreamed up the first-ever eSports-specific shoe in partnership with Counter Strike and Overwatch experts Immortals Gaming Club. The "MIBR ONE-TAP" was crafted in response to IGC's specific needs, observed during several sessions in which K-Swiss designers shadowed the team members in action. Three factors rose to the forefront of the design process: Comfort, versatility...
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  • K-Swiss and IGC Debuts First E-sports Performance Shoe for MIBR

    K-Swiss and IGC Debuts First E-sports Performance Shoe for MIBR

    1 month ago - By WWD

    K-Swiss has entered the gaming arena, launching the first e-sports performance shoe with Immortals Gaming Club for Made in Brazil, or MIBR, the Counter-Strike: Global Offensive e-sports organization.
    K-Swiss and IGC formed a partnership in April 2018 and produced the Immortals x K-Swiss lifestyle sneaker that launched in December 2018. The new e-sports shoe is a continuation of this partnership.
    The limited-edition shoe, named One-Tap, had been in production for one year. It was developed for both professional and amateur gamers, who generally practice and compete in seats. One-Tap has a...
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