• NBCU Recruits Big Advertisers, Media Buyers to Vet New Audience Measures

    6 days ago - By Variety

    NBCUniversal is on a quest to find something often believed elusive: a new system of measuring TV audiences who don't always use traditional television to watch their favorite shows. Rather than go it alone, the company is bringing together a group of allies. Target, Ford Motor, Citigroup, Pfizer, L'Oreal, Volkswagen and Wayfair are among the...
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