• The history behind Bvlgari's iconic Serpenti collections

    14 days ago - By Remix

    In a tale of evolving magnetic metamorphosis, Bvlgari 's Serpenti designs have now been around for over 70 years. After all this time, the iconic symbol has become synonymous to the brand's identity, but where did it all begin? The original design was first created in the 1940s as silver Serpenti pieces by Sotirio Georgis Bulgari who combined elements of the Byzantine and Islamic traditions with allegorical, floral and foliate motifs. Innovative, ahead of its time and very hard to forget, the original silver Tubogas style quickly garnered a cult following which lead Bulgari to be inspired...
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