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Nic Kaufmann is Teaching His 18 Million TikTok Followers to Look Beyond Appearances
14 days ago - By Observer
This story was initially published in The Creators - a newsletter about the people powering the creator economy. Get it sent to your inbox .
Nic Kaufmann started performing online when he moved from Singapore to Germany to study computer science.
“Since I didn't have much to do, not knowing a lot of people being in a new country, I just started making videos,” Kaufmann, 21, said. “And that led to my first two videos blowing up. And from then on, I decided I would post daily and I have since then.”
Kaufmann said his niche as an influencer centers around his personality, and he posts videos...
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