• Gentle Monster Opens its Largest Flagship Store in Beijing

    6 days ago - By Hypebeast

    Seoul-based sunglasses label GENTLE MONSTER has officially opened its largest flagship store in the world at the Taikoo Li Sanlitun shopping center in Beijing, China. With a brand identity rooted in innovation and artistry, GENTLE MONSTER is known for its futuristic frames and stunning physical showcases to match - including its robot-filled Santa Clara Flagship and recent installations with Selfridges London and Son Heung-Min. Centering around the visual narrative theme "DATAIZED FUTURE," GENTLE MONSTER's ambitious store in Beijing displays expressive and fragmented art pieces across its...
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