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Yeezy Gap engineered by Balenciaga arrives in physical stores
6 days ago - By Fashion United
Yeezy Gap The collaboration between Kanye West and Balenciaga arrives in stores at the Gap as the American brand changes direction.
Will the Kanye West effect save Gap? In any case, the American brand has found a jump start. In one year, thanks to a partnership with the superstar, Gap regains some of its luster lost since the late 90s, revolutionizing its business plan, but also its organization chart. As a reminder, the CEO Sonia Syngal left her position on July 11 after failing to turn around the brand. A few days later, in a message posted on
Instagram, Kanye West indicated that he had...
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