• Kat Von D: I Was So F-king Bored

    5 days ago - By WWD

    Katherine von Drachenberg - also know as Kat Von D - is outspoken about her desire to differentiate in an increasingly crowded beauty space.
    The reality show star, author, gallerist, tattoo shop owner, animal rights activist and beauty founder launched her line in 2008 exclusively with Sephora, a result of the retailer being inundated with requests from consumers for the makeup Drachenberg wore on TV.
    “Companies like that pay attention to what people are asking for. They were like, ‘Who is this Kat girl?' I think I shocked, surprised or scared them. [They asked me] if I could make a...
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