• NFL Opens Virtual Storefront in Roblox

    1 day ago - By Hypebeast

    The NFL has opened up a virtual storefront in the gaming platform Roblox , signaling its entry into the metaverse. The drops, timed to coincide with week 11 of the NFL season, include fan merchandise featuring all 32 NFL team helmets and jerseys. The NFL is also offering a free 3D NFL helmet for a limited-time and plans to expand its catalog in the future. The virtual storefront is said to be a "teaser" for bigger projects in the space, slated for release in early 2022. The store was built with the help of MELON, a metaverse development studio that also helped companies like Chipotle...
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