• Marc Rey: More Change in Three Years Than Three Decades

    5 monthes ago - By WWD

    Marc Rey, chief executive officer of Shiseido Americas, says Shiseido has seen more change in the past three years than it had in the past three decades.
    “We're reaching a level of consumer intimacy that is absolutely insane,” Rey said. “The level of data is crazy...How do you make sense of this data?”
    This intimacy, he explained, has been fueled by a highly connected consumer and resulting shopping experience that's exploded on all fronts. The notion of doing all one's shopping in-store has been replaced by multiple touch points, from e-commerce sites, tutorials, mobile videos, apps and...
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