• Nielsen's Defiant CEO Says Company Stands Ready to Count, Despite TV Network ‘Noise'

    14 days ago - By Variety

    How did the simple act of counting TV viewers become so controversial? David Kenny thinks he knows. The CEO of Nielsen has been under fire for months, ever since some of his company's biggest customers - the nation's TV networks - began to complain about how Nielsen tabulated viewers during the coronavirus pandemic. They are...
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  • TV Networks' Scramble to Launch Nielsen Rivals Creates Measurement Mess

    14 days ago - By Variety

    TV's most intense drama isn't showing on any particular network and doesn't stream on any specific screen. Even so, some of the industry's most influential executives can't stop talking about it. Chances are no one will mention the series at next week's sundry upfront gatherings, when TV companies will unveil dozens of new programs as...
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