• HBO Max's Ad Plan: 5 Key Takeaways

    11 days ago - By Variety

    Over its nearly five-decade history, HBO has never run commercials. Now WarnerMedia, in a bid to maximize its streaming base, has rolled out a cheaper version of HBO Max with ads - $9.99 monthly, 33% less than the regular $14.99 no-ads plan. The company promises that it will feel as deluxe as any advertising can...
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