• Disney Taps EDO To Help Measure Streaming Activity

    13 days ago - By Variety

    Disney Advertising and EDO, one of a growing handful of upstart companies hoping to offer new method of counting video viewers, have struck a pact that will have EDO examine audience engagement acorss Disney's streaming assets, starting with Hulu. Disney has been exploring new avenues along with many of its rivals - all of whom...
    Read more ...