• You Can Thank Athleisure for This Bra Trend

    9 days ago - By Who What Wear

    There are plenty of things we can thank athleisure for, such as yoga pants, chunky sneakers , and being able to wear the most comfortable clothes while still looking chic. The latest trend the full-blown aesthetic has inspired? Seamless bras. The soft-cup bra, otherwise known as a bralette , has been on the rise as a comfortable alternative to the padded or underwire bra. Now, people are preferring this style more than ever. According to Jennifer Zuccarini, founder of Fleur du Mal, we can also credit the seamless bra's newfound popularity to athleisure. “The rise of the soft bra or...
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