Facebook Forcing Advertisers Into Privacy Changes
6 monthes ago - By WWD
Facebook is still working to take user privacy more seriously, and its newest changes are aimed directly at advertisers.
As of July 2, the platform will require its advertisers to work within some extra safeguards around user data that's the basis of targeted ads, what Facebook calls “custom audiences,” including disclosing where a given brand or marketer got the information it's using for targeting.
Sometimes, the origin of a targeted user's information will be from opt-in things like newsletters, but often it will be purchased from third-party firms that do little but gather up and sell...
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