Pepe Jeans launches its New Dry-Cult finish
2 monthes ago - By Fashion United
London - Pepe Jeans London has just launched its latest finishing treatment, the Dry-Cult finish. This new finishing process promises to offer denim jeans that "already worn-in and loved" look while preventing crocking and colour bleeding.
The new finishing treatment also boosts anti-bacterial qualities which offer anti-odour qualities, which means consumers can wear embrace their natural jeans wear and tear easier, without having to wash them as often.
Pepe Jeans notes that the "Dry Cult" finish has been around for nearly as long as denim itself, and wearers used to wear their raw denim...
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