• Dior x Gran Turismo 7: The Gamification of Fashion

    9 days ago - By Luxuo

    Image: Dior
    When a fashion house is as emblematic as that of Dior, its design can translate into almost any medium and still be irrevocably noticeable. Proving this in the form of yet another innovative collaboration, Kim Jones, Dior Men's artistic director, has announced the start of a collaboration with racing video game, Gran Turismo 7 at the World Series Showdown in Szalburg, Austria.
    As Dior's first digital campaign, the collaboration will feature new and exclusive Dior racing gear that can be applied to a player's driver avatar. By combining the house signatures with traditional...
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