• When It Comes to Beauty, It's an Influencer's World

    1 month ago - By WWD

    Beauty brands are being forced to rethink their digital strategies - all thanks to influencers.
    A study released today by Launchmetrics, “Beauty Redefined,” looks at the leading voices in the beauty, fashion and luxury spaces. Media remains the most prominent voice across the fashion and luxury categories, but when it comes to beauty, influencers have emerged as dominant.
    “Influencer marketing is the process of collaboration between brand marketers and influential content creators who have organically built an audience of consumers,” said Michael Jaïs, chief executive officer of...
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  • Atelier Paulin - Beautiful craftsmanship leads to even more beautiful jewelry

    Atelier Paulin - Beautiful craftsmanship leads to even more beautiful jewelry

    1 month ago - By Fashion Week

    Atelier Paulin - Beautiful craftsmanship leads to even more beautiful jewelry
    Combining friendship, fashion, and craftsmanship, Anne-Sophia Baillet and Matthias Lavaux started what is known today as Atelier Paulin.
    The idea came about after Anne-Sophia's daughter, Colette, was born and was given a personalized bracelet. A famed Parisian store, which utilizes a unique jewelry making technique consisting of a single metal thread, saw the bracelet and the two partnered up. Atelier Paulin identified an opportunity to combine a dying French craftsmanship and unique, one-of-a-kind...
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