• PourElles Search: Fashion > Event

      Receive the "Event" Newsletter by email

  • Volcom Becomes US Snowboarding Team's Official Apparel Partner, Replaces Burton

    1 month ago - By Hypebeast

    Volcom has recently signed on to replace Burton as the US Snowboard Team's official apparel sponsor ahead of the 2022 Winter Olympics in Beijing. The partnership will see Volcom outfit both the male and female US Snowboard Teams, including the Snowboardcross, Slopestyle/Big Air and Halfpipe athletes during the upcoming Winter Olympic games. The sponsorship will reach participants, coaches and various support staff during the World Cup, World Championship, national events, and Olympic training camps. In terms of product, Volcom will offer the teams enhanced gear featuring Zip Tech, a zipper...
    Read more ...

     

  • Volcom partners with U.S. Snowboard team as official outfitter

    Volcom partners with U.S. Snowboard team as official outfitter

    1 month ago - By Fashion United

    Volcom is going to the 2022 Beijing Olympic Winter Games. The apparel and lifestyle brand will become the official apparel partner of the U.S. Snowboard Team. In this new role, Volcom will outfit the American snowboardcross, slopestyle/big air, and halfpipe teams through the 2022 Winter Olympics.
    "Volcom is a brand that has strong ties to snowboarding," U.S. Ski & Snowboard president and CEO Tiger Shaw said in a statement. "We have an opportunity to embark on the journey to the 2022 Beijing Olympic Winter Games together, and I believe that's powerful. Alongside a strong and balanced roster...
    Read more ...