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Fashion's biggest takeaways from a year on Roblox
3 monthes ago - By Fashion United
Image: Roblox
Roblox, the online gaming platform and game creation system, has had a record year. Its global community grew from 32.6 million to nearly 50 million daily active users across 180 countries with the median daily active user visiting 55 unique experiences over the course of 2021.
The fashion industry got on board, too, with users looking for immersive experiences and novel ways to express their digital identities, and brands looking to capitalise.
Companies like Gucci and Nike were quick to form partnership experiences, which could be anything from a music launch party to a...
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