• Balenciaga strikes deal with Reliance Brands to bring brand to India

    5 days ago - By Fashion United

    Image: Balenciaga
    Luxury brand Balenciaga has signed a strategic deal with Reliance Brands Limited , which will see the couture label enter the Indian market.
    The long-term franchise agreement will make RBL Balenciaga's exclusive partner in the region and marks the branding agency's second deal with a Kering-owned label.
    It previously struck a similar agreement with Bottega Veneta.
    Founded initially in 1917, Balenciaga has gained significant traction in the luxury industry since its appointment of Demna Gvasalia as artistic director in 2015.
    During his time at the brand, Gvasalia has...
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