• New Balance appoints senior vice president of EMEA

    12 days ago - By Fashion United

    US sportswear brand New Balance has appointed Mathias Boenke as its new senior vice president of Europe, the Middle East and Africa .
    Boenke will return to the Boston-based brand in June having previously served as country manager for New Balance Germany between 2001 and 2006.
    He joins from Intersport where he served as chief operating officer for
    Germany, Austria, Czech Republic, Slovakia and Hungary. He also directed sales, marketing communications, digital expansion, and category management for the global sports retailer.
    He will be based at New Balance's European headquarters in...
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