• Blockchain backed by luxury houses launches cloud-based SaaS tech

    5 days ago - By Fashion United

    Image: Aura Blockchain Consortium
    The Aura Blockchain Consortium, which was founded in April 2021 by LVMH, Prada Group, Cartier, part of Richemont and OTB Group, has announced the launch of a blockchain-based platform designed for luxury brands.
    Aura SaaS, described in a release as a “game-changing cloud-based SaaS solution”, has been introduced by the consortium to enable brands in the luxury industry to “embrace the blockchain in their day-to-day business operations”.
    The service will allow for further traceability in direct to consumer supply chains, as well as aiding in counterfeiting...
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